Recent research by a leading company in pet food looked into the shopping habits of pet food consumers and their knowledge of the nutritional needs of dogs. The overall result of the survey found that most dog owners are typically uncertain about if they are feeding their dog correctly. Only 2 out of 5 owners felt confident that they are feeding their dog the right nutrition when purchasing their food. A clear factor for owner’s when selecting their pet’s food is the quality of ingredients, with 66% saying that this is a crucial aspect in their purchasing decision. In addition, of the owners surveyed, 90% said an important factor when purchasing food is the preference of their dog, with many saying ‘the food I purchase is a flavour my pet likes.’ These factors correlate with the health and wellness trend in which people are paying closer attention to their pet attitudes, behaviours and health.
Packaged Facts research found that 43% of pet owners strongly agree that they like the idea of healthier food for their pet. At the same time, 37% said they are interested in giving their pet more preventative healthcare. In addition, 34% strongly agree that they are willing to spend more on pet food with health and wellbeing benefits. A separate study by Euromonitor found that pet healthcare products grew by over 9% globally in 2020.
Julie at Lathom Cockapoos has been studying different dog foods over the past few years and has tried and tested various recipes for her Babies, “CoCo and Ruby” and can now confidently recommend the Superfood recipes we are promoting for the “Just-Cockapoos” brand.